The Business Of Early Childhood Education with Alethea Etinoff

Show Up, Even When It’s Not Perfect

Too often, we wait for everything to be polished before we take action. But in this episode, I’m reminding you that imperfect progress is still progress—and sometimes showing up as you are is exactly what your business, your team, or your vision needs.
This is a quick but honest reflection for early learning leaders who are building something real and sustainable, even when the timing, lighting, or confidence isn’t ideal. Because perfection isn’t the goal—movement is.
Let’s keep building, one imperfect step at a time, together.

Break the Chains: Rethinking Business Ownership

You call yourself a business owner—but are you really running a business, or just clocking in at your own job?
In this episode, I challenge the mindset that keeps too many entrepreneurs, especially in early childhood and service-based work, chained to the day-to-day. Ownership should come with freedom, not just responsibility.
If your business falls apart when you step away, it’s time to rethink how you’ve built it. Let’s talk about what true ownership looks like—and how to break free from the cycle of overwork and dependency.
Hosted by @TheBusinessOfEarlyChildhoodEducation
Subscribe for more bold, no-fluff conversations on building sustainable, strategic businesses.
#TheBusinessOfEarlyChildhoodEducation™
#MindsetShift #BusinessOwnership #ChildcareLeadership #AletheaEtinoff

Final Trademark Approval

Welcome to The Business of Early Childhood Education™—the podcast where passion meets power. I’m Alethea Etinoff, and this space is dedicated to bold conversations, real strategy, and sustainable success for childcare business owners. In this special relaunch episode, I’m celebrating the final approval of my federally registered trademark, The Business of Early Childhood Education™. This milestone is more than a win for me—it’s a statement that our work, our voices, and our leadership in early education matter. Let’s talk legacy, ownership, and what’s next.

Business Buddy Tip 2.12.25

We’re not conforming to anyone’s preconceived ideas about us

Will subsidy be cut?!

Discuss the impact of potential subsidy cuts on the childcare industry.

Will subsidy be cut?!

Discuss the impact of potential subsidy cuts on the childcare industry.

Rest, Rejuvenate and be at Peace

Taking time to rest, rejuvenate, and find peace is essential for maintaining balance and well-being in life. Whether it's through meditation, spending time in nature, or engaging in activities that bring you joy, prioritizing self-care is important for overall health and happiness.

Unexpected Reunions: Confronting a Former Foe on Life’s Path

The Business of Early Childhood Education where we help family childcare business owners realize their vision of entrepreneurship.

Question of the Day (QOTD)

Where we discusses everything business related in early childhood education ranging from home and center based facilities, various food programs, home schooling, family friends and neighbors, curriculum, compensation, education requirements and advocacy. At times we may add a pop of politics to keep things interesting. I am a national speaker and childcare advocate who resides in the DMV.

Morning Drive

Where we discusses everything business related in early childhood education ranging from home and center based facilities, various food programs, home schooling, family friends and neighbors, curriculum, compensation, education requirements and advocacy. At times we may add a pop of politics to keep things interesting. I am a national speaker and childcare advocate who resides in the DMV.